Meet the driver behind the iconic purple truck

Icon Research / 31 Oct, 2024

The Nolan family has taken their support for cancer research to the highways, designing a purple semi-trailer to spread the message across Australia.

Behind the wheel of this eye-catching purple rig is Ray Squires, a driver on a mission. We caught up with Ray to discover how he’s helping drive awareness for this vital cause.

For more than three decades, Ray has been behind the wheel of trucks, navigating the highways of Australia.

Ray, who once delivered everything from BP fuel to meat products across the Darling Downs Granite Belt, Goondiwindi, Tenterfield, Brisbane and the Gold Coast, now finds himself in a very different role. He is piloting a purple, Icon Cancer Foundation (ICF) branded truck as part of Nolan’s Interstate Transport fleet – a family-owned trucking business, based in Gatton, Queensland.

Ray’s trucking career began early.

“I’ve been driving trucks since I was a kid,” Ray recalls, noting that he’s spent about 35 years in the industry.

These days, he delivers food goods for Nolan’s Interstate Transport along the eastern seaboard, from Queensland to New South Wales and beyond.

For Ray, driving isn’t just a job—it’s in his blood.

“I just like being in trucks. It’s something I’ve grown up with,” he says.

But what keeps him behind the wheel is the knowledge that he’s playing a vital role.

“You feel like you make a difference carting stuff around for people and putting food on people’s tables.”

The road less travelled

While Ray enjoys the open road, the life of a truck driver comes with its share of challenges. From unpredictable weather to navigating tight streets, driving a rig is no small feat.

“There’s so much more traffic on the road these days compared to 20 years ago, and it makes it harder,” Ray says.

“A lot of the towns now try to keep trucks out, and the streets you have to go up are tight.”

“Sometimes the challenges come from the inattention of other drivers,” Ray admits, reflecting on the dangers that arise from reckless driving around large trucks.

His experience gives him the confidence to handle these hurdles, but it’s still a job that demands judgment and skill.

A new chapter with the ICF truck

When Ray first learned he would be driving a new, one-of-a-kind purple truck emblazoned with the Icon Cancer Foundation’s message, he was both intrigued and amused.

“I’d heard a few rumours and Flea (Nolan), my boss, asked to speak with me to make sure I was ok with the truck and trailer being purple.”

“I copped some friendly backlash from other drivers over the fact that my new rig was purple,” he laughs. But when he saw it for the first time, he was pleasantly surprised.

“My wife’s favourite colour is purple, so I don’t mind it. I really like it, actually.”

And it’s not just the bold colour that’s making waves. The truck, which carries the important message of cancer research, has become an unexpected conversation starter on the road.

“Now people are coming alongside in their cars taking videos and photos. It can be like the paparazzi out there,” he jokes.

“Truck drivers comment on it, ask why it’s purple, and then they see Icon Cancer Foundation on the truck—and they get it.”

For Ray, the visibility of the truck is crucial.

“If that’s the message ICF wanted to get out there, then they’ve achieved it really well,” he says proudly. “The message is definitely getting out there.”

A personal connection to the cause

Cancer awareness has become a personal mission for Ray. He has seen friends face the disease and recently had a scare of his own when he had to undergo a colonoscopy. Fortunately, he received the all-clear.

“It was interesting timing,” he reflects. “A week after I got the new truck, I had to have the test done. It was a good wake-up call,” Ray says.

Ray uses his platform to remind others to take their health seriously. “The truck drivers and I, we talk all the time, and it’s a reminder to use the bowel cancer tests because you just don’t know.”

More than just a truck

Ray recently participated for the first time in the “Lights on the Hill” memorial convoy at Gatton in Queensland, a major event for the trucking community.

He was very eager to represent both Nolan’s and Icon Cancer Foundation, going as far as to have purple shirts printed with both logos to further spread the message.

“I wanted to do something extra,” he explains, excited to showcase his support for the cause.

“I’ve had a few extra shirts designed so I can wear them on the road too. That way, when I walk into the servo to pay for fuel, the cancer research message comes with me.”

Despite the attention the truck garners, for Ray, it’s more than just a vehicle.

“Some people say it’s just a truck. But it’s not just a truck. It’s your home—you live in it for 10 days while you’re away. You do about 1.2 million kilometres in your truck over five years, so you get attached to it.”

With modern amenities like a microwave and television, the truck offers some home comforts. But for Ray, the biggest reward is knowing that each kilometre he drives is raising awareness for a cause that affects so many Australians.

“I just love driving it and getting the message out there,” he says. And with every kilometre, that message—about the importance of cancer research—is reaching more and more people.

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